Such an account is based on the fact that the novela, as originally conceived, has little to do with the modern serialized television dramas which have become part of the collective fantasy life of the Brazilian masses since 1963, when the videotape recorder began to be regularly used in the country by the existing networks-namely, TV Tupi, TV Excelsior, TV Rio, TV Record, and TV Paulista. This first novela and many more that followed were influenced by the (radio)novela (serialized radio melodrama), which was hugely popular in Brazil during the 1940s (Federico, 1982 Belli, 1980).ĭespite the fact that novelas were produced by Brazilian television throughout the 1950s one may occasionally read that “the history of the telenovela began in 1963” with 2-5499 Ocupado (Line 2-5499 Is Busy), the first novela broadcast daily by TV Excelsior (Mattelart & Mattelart, 1990, p. Titled Sua vida me pertence (Your Life Belongs to Me), it caused great commotion among contemporary viewers by featuring the first kiss on Brazilian television (Borelli, 2000, p.139).
Without the pretense of exhausting the topic in this brief essay, I would like to look at the evolution of the novela in Brazil, where it first appeared in the medium of television in 1951. But while novelas have enjoyed massive popularity since the 1960s, the novela is not a genre specific to Brazilian television or, as is sometimes thought, “a Globo and even a Brazilian invention” (Dalevi, 2000, p.
Although not confining its discussions to the Globo novelas, this paper also shows that the Brazilian novela stand for Globo novela, which is widely seen around the world.Įvery evening, from Monday to Saturday, millions of Brazilians tune in their television sets to watch novelas - the centerpiece of Globo network’s prime time hours, and reputedly the most popular television programs in Brazil. Part of the success of this strategy rests on the concerned intention of novela writers and producers to create a new form of dramatic expression aimed at a wide audience both at home and abroad. This paper traces the evolution of the novela in both radio and television forms, and shows how the Brazilian telenovela, while remaining faithful to the traditions of the genre, has modernized itself, in both thematic and aesthetic terms. The University of Kansas *Corresponding Author: Cacilda M. The Evolution of the (Tele)Novela in Brazil
0 kommentar(er)
